Established 50 years ago, the Chesapeake Bay Foundation (CBF) is the nation's leading regional conservation organization dedicated solely to restoring and protecting the Chesapeake Bay, our nation's largest estuary.
CBF seeks a new Vice President of Communications. Communications is one of CBF's four operating programs. The others are Environmental Education, Environmental Protection and Restoration, and Litigation.
The Vice President of Communications serves on the Executive Management Team and partners with other senior staff on enterprise-wide management. In addition to shared resource allocation and strategic planning duties, the VP of Communications leads a 16-member staff in three states. The Vice President is responsible for developing and executing CBF's marketing, public relations, and integrated communications plans and strategies relative to the strategic direction and positioning of the organization and its leadership. Responsibilities also include managing all aspects of public opinion research (both policy support and messaging); developing and disseminating research-based, understandable messaging; marketing CBF's policy, education, and litigation agendas; educating and engaging strategic public audiences; expanding and diversifying CBF audiences and membership; writing, designing, and disseminating issue- and organization-based reports and other publications; and mobilizing its support for priorities, including advocacy and member-development objectives.
CBF has enjoyed broad and regular earned media coverage and utilizes paid media as well, when needed.
Reporting to the President, the Vice President of Communications oversees all Communications activities of four functional areas: Creative Services, Community Engagement (including internal and external audiences), Digital Communications, and External Media.
Currently, Communications is moving away from long-form narrative messaging to shorter-form narrative, graphic, and video storytelling. The new Vice President will have an appetite for continuing that trend in both owned and earned or paid for media.
Experience and Qualifications
• Bachelor's degree in Communications, Marketing, or related field required.
• Preferred education: Master's degree in related field preferred.
• Fifteen years related experience and/or training; or equivalent combination of education and experience;
• Ability to define goals, identify audiences, develop strategic messaging and communications plans, and measure effectiveness.
• Significant work experience in managing internal and external communications functions for $26M organization.
• Demonstrated mastery of optimizing print and electronic media.
• Preferred experiences: Serve as a member of a senior management group; experience leading a Communications department; expertise in managing website and multi-platform social media accounts, operating; association or nonprofit experience strongly preferred.
• High degree of financial acumen. Strong project management, leadership and decision making skills. Results oriented.
• Outstanding communications and writing skills and the ability to rapidly develop effective messages and statements.
• Ability to lead and develop staff. Ability to collaborate effectively across organizational lines.
• Computer skills: Proficient with technologies, programs, and platforms in a PC/MAC environment including spreadsheet and word processing software.
For the complete job announcement and an organization overview, please see: