College Park MD
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.
The primary function of the Communications Specialist is to develop and implement the social media strategy for the School of Public Policy that strengthens their social media presence and increases engagement with key audiences; manage the School’s email marketing and media relations; write new stories and social media content; and assist the School with events, event planning, video projects and special projects.
The Communications Specialist will work closely with the Director of Communications and Marketing Content Specialist in developing and implementing a comprehensive social media strategy for the School of Public Policy that strengthens the School’s social media presence and increases engagement with key audiences. The individual will actively plan and execute a schedule of social media posts and campaigns to engage current/prospective students, support recruitment, promote faculty research, etc. and coordinate with University messaging themes. The individual will design graphics for social media and collect, monitor and analyze social media advertising metrics to analyze effectiveness and demonstrate reach and relevance.
Additionally, the Communications Specialist will write new stories and profiles about SPP faculty, staff, students, alumni and events; craft and manage the School’s email marketing efforts; and develop media opportunities for the School including attending and covering events, conducting interviews and developing stories, news releases and media advisories. The individual will also assist the School with events, event planning, video/special projects, and build relationships with School community to mine story ideas for new website feature stories and social media content.
- Bachelor’s degree in journalism, communications, English, public relations or a related field.
- 3-5 years of professional experience in communications and public relations or a related field.
- Excellent writing/editing and verbal communications skills.
Closing Date: 12/9/2019