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Digital Marketing Manager

Baltimore MD

The Digital Marketing Manager is responsible for managing and implementing all web content and email initiatives to support the goals of driving earned revenue online and deepening patron engagement for the Baltimore Symphony Orchestra (BSO). This position, reporting to the Director of Marketing, will serve as the primary lead for front-end maintenance of the BSO’s website ( as well as email campaigns. Successful candidates must have 1-3 years prior experience in a digital marketing or e-commerce role.


  • Perform day-to-day front-end content maintenance of the BSO website and ensure accurate, updated information is available for all patrons.
  • Be familiar with full capabilities of Umbraco, the BSO’s Content Management System, to offer streamlined and efficient solutions to online projects and campaigns.
  • Understand how the website interfaces with our ticketing system, Tessitura, and actively report/troubleshoot issues as they arise.
  • Serve as the primary liaison with website developers to ensure timely and efficient maintenance of the BSO’s website.
  • Responsible for designing, scheduling, proofing and deploying all BSO e-blasts for marketing and other departments.
  • Manage targeted patron email lists to maintain open rates and revenue of BSO e-blasts.
  • Deploy digital signage in the Joseph Meyerhoff Symphony Hall as appropriate.
  • Optimize marketing assets for digital implementation, ensuring all digital marketing is user-friendly and responsive.
  • Assist with planning and implementation of digital ads.
  • Report on digital analytics to the BSO marketing team on a regular basis.
  • Stay abreast of trends and emerging technology in the online marketplace and industry, adjusting the online marketing plan accordingly.
  • Assist with other projects as assigned.


  • 1-3 years prior experience in a digital marketing or e-commerce role.
  • Proficiency with HTML5 is required. Proficiency in CSS is preferred.
  • Experience working with a CMS, preferably with an e-commerce website.
  • Experience with developing, deploying and analyzing email marketing campaigns.
  • Proficient in digital analytic reporting, including but not limited to experience with Google Analytics and Google Webmaster Tools.
  • Experience with search engine optimization and marketing is preferred.
  • Highly organized, methodical and process-driven.
  • Must have a strong customer focus with the ability to identify and distinguish unique customer segments.
  • Have a creative eye and mind for online page layout and digital media.
  • Experience with Tessitura, Umbraco or Prospect2 is a plus.
  • Experience with responsive design is a plus.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Must be a self-starter who takes direction well.
  • Must be a team player with strong communication skills.
  • Ability and motivation to work in creative ways to expand the boundaries of traditional audience services and take advantage of emerging e-commerce technologies.
  • Background in arts management is a plus.


  • Competitive salary negotiable, commensurate with qualifications and experience
  • Health insurance: three options to choose from; all at low cost to the employee
  • Dental, Life and Long-Term Disability Insurance, paid entirely by the BSO
  • Generous paid time off, including annual, personal and sick leave
  • Two 403(b) plan options
  • Health Savings Account
  • Flexible Spending Accounts, including Medical and Dependent Care
  • Employee Assistance Program
  • Free and/or discounted tickets to BSO concerts

Submit a cover letter, resume and salary requirements to:, Baltimore Symphony Orchestra, 1212 Cathedral Street, Baltimore, MD 21201. References may be required upon request. Deadline to apply is July 10, 2020. No phone calls please.

Posted June 19, 2020

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